June 24, 2013 by Welcome to the Jungle
C. K., female, AGE 18
The reason for having a class for media studies in a high school is so that students, as they move on in life to become young adults, have the tools and resources to understand media around them. This is called being “Media Literate.”
To be media literate you must be able to take a step back and analyze what you are seeing. This means looking past the obvious messages and getting into the deeper ones. As yourself, is this racist? How are these women presented? You need to be able to understand what is is exactly that these ads/movies/ TV etc. are really trying to sell you.
I consider myself to be quite media literate now. I find hard and often disturbing to accept what my eyes are now open to. Nothing is the same anymore, and I am honestly thankful that this is the case. As for what I have learned, I have to acknowledge what a huge role the media plays in our everyday lives and more importantly, I have learned how to defend myself from it.
I have learned a great deal about advertising this year to the point where I don’t even know where to start. Advertising is a simple yet complex thing. You see an ad, you read it, and you go on your way. However, there is so much more to it than that. Advertisements are laced with hidden messages as cheap weed is laced with cocaine. You cannot just take one quick glance and be done with it. It is important that advertising is included in a media class because the average person sees 3 000 ads per day. And the person who pays for the ads, buys the control of the media and the messages.
In conclusion, it is essential in this day and age to be media literate, especially when there is so much being thrown at us. But being able to defend yourself from it is to take back control. Knowledge is power.