McLuhan relates himself to Pasteur, discovering germs

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March 19, 2013 by Welcome to the Jungle

Marshall McLuhan Quote discussion
Carol D

I chose the quote “ I am in the position of Louis Pasteur telling doctors that their greatest enemy was quite invisible and quite unrecognized by them.” to dissect and interpret. I chose this quote because it gives insight into McLuhan’s thoughts about both media and himself.

mediaI think that McLuhan is trying to paint a picture for his audience; he’s trying to make his concept of media relatable. He uses the famous and life-changing work of Louis Pasteur in order to sell his image of media. He’s trying to sell the idea that dissecting and analyzing the messages in media is as important and life changing as Louis Pasteur’s discoveries. In this case, I do not agree with McLuhan’s approach towards education people about his theory of media. I’d like to think that this quote is a misrepresentation of McLuhan’s belief and view of himself and his impacts.

This quote relates to media studies through its message that media is something to be studied. It also relates to media studies because the words belong to the “media studies guru” Marshall McLuhan.

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